Creative Direction & Strategy, Communication & Website Strategy (2019-2020)
Busara’s focus on data driven analysis paired with their appreciation of human centred design made the people of Busara particularly interesting to learn from.
I worked closely with Busara to support their quickly growing team with creative direction.
We refreshed the brand identity, hired a communications director, and developed a website plan to support the communications strategy.
1) Flexible visual identity.
The brand and all collateral were created on a 12×12 grid which enables Busara’s identity to work on different scales, from an icon to a country map.
With flexibility as a guiding principle, the Busara brand can grow dynamically and fit the needs of the team.
2) Team, strategy & direction.
After working closely on the brand refresh, we brought in the team’s first key hire, a communication director.
This internal lead gave Busara a focal point to build a team and strategy around.
Illustration by Micheal Bagorogoza
3) Website plan & strategy
A project that involved 30+ stakeholder interviews to determine target psychographics, gather insights and develop a strategy for website functionality.
